Book Touring at Your Fingertips

August 5, 2009

Writers of all genres have found a seriously effective way to get their names and books out, and it doesn’t involve a trip to the bookstore. Online book touring is the easiest way for authors to travel - and it’s more popular than ever. The virtual book tour has been a popular promotional tool for a few years now (just check out this 2006 New York Times article), but if you’re unfamiliar with the process, now is the time to get informed!

Virtual tour stops typically include a series of relevant book blogs where writers submit guest posts, podcasts, video interviews, and hold reader Q&A sessions regarding their recently published work. Some authors even create video “trailers” for their new books to post online as teasers for interested readers.

Authors can contact blog writers personally requesting they host a guest blog post or interview. The tours have become popular enough that bloggers will oftentimes invite authors they love to guest write on their blogs. By making stops at book blogs and other relevant blogs, authors are finding easy access to a new and rapidly growing audience that may not have attended the bookstore signing.

Another way to promote your book through an online book tour is to use an online book tour agency, like Pump Up Your Book, where, for a fee, an agency will guarantee the book’s appearance on a given number of blogs and online radio shows within one to two months. They even provide book tour home pages and press releases for the authors, and include their own book blogging how-to.

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