Deltina Hay to appear at Writers’ League of Texas panel

September 14, 2009

Dalton Publishing owner Deltina Hay will appear in the September edition of the Writers’ League of Texas’ ongoing “Building a Book” series. The series focuses on the evolution of books from conception through publication. Hay and her co-panelists, Colleen Divine Ellis and Gillian Redfearn, will represent and the publishing teams in place once a book comes to market.

The event will take place Thursday, September 17th at 7:30, and will be held at the Writers’ League of Texas Office, 611 S. Congress Ave., Suite 130. More information is available by emailing wlt@writersleague.org or visiting the Writer’s League website.

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Book Touring at Your Fingertips

August 5, 2009

Writers of all genres have found a seriously effective way to get their names and books out, and it doesn’t involve a trip to the bookstore. Online book touring is the easiest way for authors to travel - and it’s more popular than ever. The virtual book tour has been a popular promotional tool for a few years now (just check out this 2006 New York Times article), but if you’re unfamiliar with the process, now is the time to get informed!

Virtual tour stops typically include a series of relevant book blogs where writers submit guest posts, podcasts, video interviews, and hold reader Q&A sessions regarding their recently published work. Some authors even create video “trailers” for their new books to post online as teasers for interested readers.

Authors can contact blog writers personally requesting they host a guest blog post or interview. The tours have become popular enough that bloggers will oftentimes invite authors they love to guest write on their blogs. By making stops at book blogs and other relevant blogs, authors are finding easy access to a new and rapidly growing audience that may not have attended the bookstore signing.

Another way to promote your book through an online book tour is to use an online book tour agency, like Pump Up Your Book, where, for a fee, an agency will guarantee the book’s appearance on a given number of blogs and online radio shows within one to two months. They even provide book tour home pages and press releases for the authors, and include their own book blogging how-to.

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Bookvisions Blogger “Highly Recommends” Social Media Survival Guide

July 24, 2009

Self-proclaimed “social media dummy,” Linda of Bookvisions calls Deltina Hay’s A Survival Guide to Social Media and Web 2.0 Optimization “interesting and informative” in a recent review. She praises the accompanying resource CD for its detailed forms and charts, and additional reading and resources lists. Linda notes that the book is “written textbook style - only better - because it never gets boring!”

A blogger and new social media user, Linda “highly recommend[s] this book to anyone who is interested in the internet.”

Read the review here…

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Deltina Hay Links Social Media and Book Publishing in Cover to Cover Interview

July 21, 2009

Hear Social Media Power owner Deltina Hay’s interview with Frank Gromling of Cover to Cover. Gromling asked Ms. Hay about social media and Web 2.0 topics and how it all applies to the book publishing industry in an interview that aired on WNZF NewsRadio Saturday morning, July 18.

Listen to the interview here…

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Amazon.com Launches Author Central, a New Medium Between Authors and Readers

July 17, 2009

Do you ever find yourself on Amazon.com wishing you knew more current information about the authors you love? Do you want to discover up-and-coming authors and track their publications Online? Amazon.com’s new Author Central (beta) is a free way for readers and authors to connect with each other Online. Authors create personal profiles, update them with the latest news about their books, and link readers directly to their blogs from the site. To see the program in action, visit Deltina Hay’s author page on Amazon.com.

Author Central is a great new way for readers to stay informed about what the authors they love are up to, and it is also an excellent resource for authors to access a larger body of readers. Author Central enables authors to enroll their books in Amazon.com features like Search Inside the Book and Kindle. For more information about registering with Author Central, click here.

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Deltina Hay Discusses Social Media Survival Guide on “Cover to Cover”

July 15, 2009

On Saturday, July 18, tune in to WNZF NewsRadio 1550 AM, 106.3 FM, or online at www.wnzf.com, at 11:30 a.m. EST to hear Social Media Power founder, Deltina Hay, discuss social media and Web 2.0 topics straight from her recently released book A Survival Guide to Social Media and Web 2.0 Optimization (Wiggy Press, May 2009). “Cover to Cover” host Frank Gromling invited Ms. Hay onto his radio show to give the audience insider information on the importance of social media and how it’s linked to the publishing industry, as well as tips and strategies for implementing a successful Social Web presence.

“Cover to Cover” examines all aspects of the book publishing world, including hot new titles, up-and-coming authors, and a look at the process of producing and marketing books.

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BookPeople Hosts Third Annual Dalton Gang Reading

July 10, 2009

The Dalton Gang is back again for the Third Annual Dalton Gang Reading hosted by BookPeople (603 N. Lamar). Escape the Austin heatwave and join us for a literary treat showcasing seven talented Austin authors on Wednesday, August 12 at 7 p.m..

The evening includes the poetry of Lyman Grant (The Road Home) and W. Joe Hoppe (Galvanized); the Grimm-inspired tales from Ric Williams (Woman in the Tower); the refreshing and incisive fiction crafted by Robert Stikmanz (Sleeper Awakes), Gary Kent’s unbelievable, yet all true, reminiscences of the indie film revolution (Shadows & Light); a jolt of inspiration and motivation from the SOAPBOX® Queen herself, Kimberlie Dykeman (Pure Soapbox); and the always hilarious and entertaining Les McGehee (Plays Well With Others).

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Social Media Pioneer Delivers Talk and Signs Copies of Her Survival Guide

July 8, 2009

Following the release of her highly praised social media and Web 2.0 handbook, A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web, Social Media Power owner, Deltina Hay, presents strategies and tactics for optimizing and marketing your business using social media and Web 2.0 at BookPeople (603 N. Lamar, Austin) on Wednesday, July 22 at 7:00 p.m..

A Survival Guide to Social Media and Web 2.0 Optimization is a no-nonsense guide to the tools of Web 2.0. This book arms readers with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. From WordPress to Facebook, Squidoo to YouTube, wikis, widgets, blogs, and RSS feeds, Hay demonstrates how businesses and individuals can create and use these tools to maximize their Web presence and profit from doing so.

As a publisher and small business owner, Deltina Hay knows firsthand how to apply the tools of social media to the industry, and as a developer, knows how to build those tools. Hay is a regular contributor to IBPA’s Independent, The SPAN Connection, SiteProNews, SocialMedia.biz, and many online news sites. While she has taught at the university level, her deep working knowledge of social media ideas and how to apply them in the real world make her writings and presentations some of the most exciting and accessible in the industry today.

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Social Media Maven Heads Up BiGAUSTIN’s Conversations Series

July 1, 2009

By Neil Kahn

Following the release of her highly praised social media and Web 2.0 handbook, A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Surviving in the Social Web, veteran Web developer and publisher Deltina Hay heads up the Conversations Breakfast series presented by BiGAUSTIN’s Women’s Business Center.

Striving to lead as a self-sustainable small business development organization, BiGAUSTIN provides innovative growth strategies to underserved entrepreneurs in Central Texas and assists the successful growth of small businesses by providing comprehensive education and tailored business counseling, and by meeting the unique financial needs of new and existing entrepreneurs . This month’s Conversations series, held on Thursday, July 16 from 8:30 to 11:00 a.m. at BookPeople (603 N. Lamar, Austin, TX), is intended to give business professionals the knowledge and tools they need to optimize, develop, and market their businesses using social media and Web 2.0.

Accompanying Deltina at the Thursday morning presentation are social media marketing specialists Weston Norton and Talmadge Boyd of Reel Social Media and social media experts Lamar and Laura Valentino Romero. Reel Social Media blends online video with social media marketing and search engine optimization to drive Website traffic, provide richer brand presence, and create a cost effective, engaging marketing strategy. Lamar Romero, Chief Funding Officer of Romero Capital & Funding, LLC, utilizes strategic marketing and channel development, combined with over 15 years of business investing and experimentation, to locate and fund working capital and investment opportunities for growing businesses.

Deltina Hay is a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry. She has written countless articles and two books on the subject. An experienced instructor, her working knowledge of social media ideas and how to apply them in the real world make her presentations and writings some of the most accessible in the industry. Her recently released book, A Survival Guide to Social Media and Web 2.0 Optimization, arms readers with the nuts and bolts of the Social Web through hands-on, real-world examples, and the companion CD is packed with links to other resources, directories of Social Websites, and fillable forms and worksheets to help users map their strategies. Hay is the principal of Austin-based press Dalton Publishing; the social media consulting and Web 2.0 development firm, Social Media Power; and the innovative Social Website service PlumbSocial.com.

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Social Media Book Available Next Week

April 29, 2009

by Neil Kahn

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web, the long-awaited book written by social media consultant Deltina Hay, will be available from Wiggy Press the first week in May. The book is designed for use as a do-it-yourself handbook or textbook, demonstrating how to use the tools of Web 2.0 to build a successful and impressive Social Web presence. The companion CD is packed with links to other resources, directories of Social Websites, and fillable forms and worksheets to help users map their strategies.

This is a landmark book that brings the long touted Web 2.0 into the mainstream. It is designed for use by individuals, businesses, and students in the classroom. Avoiding tech talk where possible, the book demonstrates step-by-step how to create and use the most advanced Web 2.0 tools, most of which are free or inexpensive.

A no-nonsense guide to social media and Web 2.0, this book arms readers with the nuts and bolts of the new, open-source Internet through hands-on, real world examples. From WordPress to Facebook, Flickr to YouTube, wikis, widgets, blogs, and RSS feeds, Deltina Hay demonstrates how businesses and individuals can create and use these tools to maximize their Web presence and profit from doing so. “Deltina’s book will help you make the best use of social media. Read it. Use it. Put it into practice,” John Kremer, author of1001 Ways to Market Your Books, said.

The book is available for purchase on Amazon, from our distributor Midpoint Trade Books, or directly from Dalton Publishing.

And recently, Deltina Hay answered 19 Questions Everyone Wants to Know about Social Media for Patrick Curl of There’s a Blog in My Soup, an online guide to social media marketing, blogging, and much more! Read the social media maven’s answers and advice here.

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