Deltina Hay’s Survival Guide is a highly recommended read

April 20, 2010

Neal Shaffer,  recently wrote a wonderful review of the book by Dalton Publishing owner Deltina Hay, A Survival Guide to Social Media and Web 2.0 Optimization Summary.

Shaffer recommends this book as one of the top 15 reads of 2009.  He then goes on to give an in depth review of the book, adding his “top ten takeaways” detailing his favorite components of the book which include the chapters on Podcasting, Facebook and MySpace, Wordpress settings, and blog optimization.

“As you can see, this is a very practical and hands-on book for both the techie as well as the not-so-techie.  If you are looking for a results-oriented read on what you need to be doing to your optimize your web presence for web 2.0, you have found your book.  Needless to say a highly recommended read!”

You can read an excerpt of A Survival Guide to Social Media and Web 2.0 Optimization on Scribd.

Tweet This Post  Delicious This Post  Digg This Post  Stumble This Post 

Dalton shares books online starting with Scribd

March 17, 2010

Dalton Publishing’s commitment to getting their authors the best exposure on the Web shows through once more with their launch into the world of online document sharing communities. Social publishing companies such as Scribd and Docstoc make written works available online, mobile devices and e-readers. With filters, tagging, and images, it’s easy to browse a variety of categories or to pinpoint exactly what you’re looking for.

Scribd is a social publishing company, allowing you to see the latest reviews or join conversations on your favorite works. Docstoc serves as a repository of legal, business, financial, technical, and educational documents.

These sites are a welcome addition to the Web 2.0 arena for publishers, as they offer a great way to highlight and sell print books, feature and sell e-books on the spot, as well being a convenient outlet for advanced reviews.

Dalton has published excerpts of all its back titles to Scribd, complete with direct links to many different outlets for purchasing the books. The hope is to get the word out about all of Dalton’s talented authors and their remarkable work in yet another viral market in the Social Web. Dalton plans to do the same in DocStoc and other reputable sites as they emerge.

Next on the social document sharing agenda for Dalton is to directly sell e-book versions of all its titles as they become available in the next couple months. Sites like Scribd and DocStoc offer generous royalties on e-books, and that is refreshing news for struggling small presses. Dalton looks forward to a very prosperous relationship with these services.

Social document sharing sites have something more to offer publishers: A way to easily publish galleys to attract advance reviewers for upcoming titles. Dalton Publishing has placed an excerpt of the advanced review copy of Owen Egerton’s much awaited new novel, The Book of Harold, on Scribd. Potential reviewers are invited to get a sneak peek of the galley and to contact the publisher if they wish to receive the full galley as a PDF or as a regular galley. This is a huge step in the interest of green publishing!

Please take a look at all of Dalton’s excerpts and let us know if you would like to review Owen’s new book. We will keep you posted as we create our presence on other document sharing sites in the future.

Tweet This Post  Delicious This Post  Digg This Post  Stumble This Post 

Book Touring at Your Fingertips

August 5, 2009

Writers of all genres have found a seriously effective way to get their names and books out, and it doesn’t involve a trip to the bookstore. Online book touring is the easiest way for authors to travel - and it’s more popular than ever. The virtual book tour has been a popular promotional tool for a few years now (just check out this 2006 New York Times article), but if you’re unfamiliar with the process, now is the time to get informed!

Virtual tour stops typically include a series of relevant book blogs where writers submit guest posts, podcasts, video interviews, and hold reader Q&A sessions regarding their recently published work. Some authors even create video “trailers” for their new books to post online as teasers for interested readers.

Authors can contact blog writers personally requesting they host a guest blog post or interview. The tours have become popular enough that bloggers will oftentimes invite authors they love to guest write on their blogs. By making stops at book blogs and other relevant blogs, authors are finding easy access to a new and rapidly growing audience that may not have attended the bookstore signing.

Another way to promote your book through an online book tour is to use an online book tour agency, like Pump Up Your Book, where, for a fee, an agency will guarantee the book’s appearance on a given number of blogs and online radio shows within one to two months. They even provide book tour home pages and press releases for the authors, and include their own book blogging how-to.

Tweet This Post  Delicious This Post  Digg This Post  Stumble This Post 

Bookvisions Blogger “Highly Recommends” Social Media Survival Guide

July 24, 2009

Self-proclaimed “social media dummy,” Linda of Bookvisions calls Deltina Hay’s A Survival Guide to Social Media and Web 2.0 Optimization “interesting and informative” in a recent review. She praises the accompanying resource CD for its detailed forms and charts, and additional reading and resources lists. Linda notes that the book is “written textbook style - only better - because it never gets boring!”

A blogger and new social media user, Linda “highly recommend[s] this book to anyone who is interested in the internet.”

Read the review here…

Tweet This Post  Delicious This Post  Digg This Post  Stumble This Post 

Deltina Hay Links Social Media and Book Publishing in Cover to Cover Interview

July 21, 2009

Hear Social Media Power owner Deltina Hay’s interview with Frank Gromling of Cover to Cover. Gromling asked Ms. Hay about social media and Web 2.0 topics and how it all applies to the book publishing industry in an interview that aired on WNZF NewsRadio Saturday morning, July 18.

Listen to the interview here…

Tweet This Post  Delicious This Post  Digg This Post  Stumble This Post 

Deltina Hay Discusses Social Media Survival Guide on “Cover to Cover”

July 15, 2009

On Saturday, July 18, tune in to WNZF NewsRadio 1550 AM, 106.3 FM, or online at www.wnzf.com, at 11:30 a.m. EST to hear Social Media Power founder, Deltina Hay, discuss social media and Web 2.0 topics straight from her recently released book A Survival Guide to Social Media and Web 2.0 Optimization (Wiggy Press, May 2009). “Cover to Cover” host Frank Gromling invited Ms. Hay onto his radio show to give the audience insider information on the importance of social media and how it’s linked to the publishing industry, as well as tips and strategies for implementing a successful Social Web presence.

“Cover to Cover” examines all aspects of the book publishing world, including hot new titles, up-and-coming authors, and a look at the process of producing and marketing books.

Tweet This Post  Delicious This Post  Digg This Post  Stumble This Post 

Social Media Pioneer Delivers Talk and Signs Copies of Her Survival Guide

July 8, 2009

Following the release of her highly praised social media and Web 2.0 handbook, A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web, Social Media Power owner, Deltina Hay, presents strategies and tactics for optimizing and marketing your business using social media and Web 2.0 at BookPeople (603 N. Lamar, Austin) on Wednesday, July 22 at 7:00 p.m..

A Survival Guide to Social Media and Web 2.0 Optimization is a no-nonsense guide to the tools of Web 2.0. This book arms readers with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. From WordPress to Facebook, Squidoo to YouTube, wikis, widgets, blogs, and RSS feeds, Hay demonstrates how businesses and individuals can create and use these tools to maximize their Web presence and profit from doing so.

As a publisher and small business owner, Deltina Hay knows firsthand how to apply the tools of social media to the industry, and as a developer, knows how to build those tools. Hay is a regular contributor to IBPA’s Independent, The SPAN Connection, SiteProNews, SocialMedia.biz, and many online news sites. While she has taught at the university level, her deep working knowledge of social media ideas and how to apply them in the real world make her writings and presentations some of the most exciting and accessible in the industry today.

Tweet This Post  Delicious This Post  Digg This Post  Stumble This Post 

Social Media Maven Heads Up BiGAUSTIN’s Conversations Series

July 1, 2009

By Neil Kahn

Following the release of her highly praised social media and Web 2.0 handbook, A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Surviving in the Social Web, veteran Web developer and publisher Deltina Hay heads up the Conversations Breakfast series presented by BiGAUSTIN’s Women’s Business Center.

Striving to lead as a self-sustainable small business development organization, BiGAUSTIN provides innovative growth strategies to underserved entrepreneurs in Central Texas and assists the successful growth of small businesses by providing comprehensive education and tailored business counseling, and by meeting the unique financial needs of new and existing entrepreneurs . This month’s Conversations series, held on Thursday, July 16 from 8:30 to 11:00 a.m. at BookPeople (603 N. Lamar, Austin, TX), is intended to give business professionals the knowledge and tools they need to optimize, develop, and market their businesses using social media and Web 2.0.

Accompanying Deltina at the Thursday morning presentation are social media marketing specialists Weston Norton and Talmadge Boyd of Reel Social Media and social media experts Lamar and Laura Valentino Romero. Reel Social Media blends online video with social media marketing and search engine optimization to drive Website traffic, provide richer brand presence, and create a cost effective, engaging marketing strategy. Lamar Romero, Chief Funding Officer of Romero Capital & Funding, LLC, utilizes strategic marketing and channel development, combined with over 15 years of business investing and experimentation, to locate and fund working capital and investment opportunities for growing businesses.

Deltina Hay is a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry. She has written countless articles and two books on the subject. An experienced instructor, her working knowledge of social media ideas and how to apply them in the real world make her presentations and writings some of the most accessible in the industry. Her recently released book, A Survival Guide to Social Media and Web 2.0 Optimization, arms readers with the nuts and bolts of the Social Web through hands-on, real-world examples, and the companion CD is packed with links to other resources, directories of Social Websites, and fillable forms and worksheets to help users map their strategies. Hay is the principal of Austin-based press Dalton Publishing; the social media consulting and Web 2.0 development firm, Social Media Power; and the innovative Social Website service PlumbSocial.com.

Tweet This Post  Delicious This Post  Digg This Post  Stumble This Post 

Social Media Book Available Next Week

April 29, 2009

by Neil Kahn

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web, the long-awaited book written by social media consultant Deltina Hay, will be available from Wiggy Press the first week in May. The book is designed for use as a do-it-yourself handbook or textbook, demonstrating how to use the tools of Web 2.0 to build a successful and impressive Social Web presence. The companion CD is packed with links to other resources, directories of Social Websites, and fillable forms and worksheets to help users map their strategies.

This is a landmark book that brings the long touted Web 2.0 into the mainstream. It is designed for use by individuals, businesses, and students in the classroom. Avoiding tech talk where possible, the book demonstrates step-by-step how to create and use the most advanced Web 2.0 tools, most of which are free or inexpensive.

A no-nonsense guide to social media and Web 2.0, this book arms readers with the nuts and bolts of the new, open-source Internet through hands-on, real world examples. From WordPress to Facebook, Flickr to YouTube, wikis, widgets, blogs, and RSS feeds, Deltina Hay demonstrates how businesses and individuals can create and use these tools to maximize their Web presence and profit from doing so. “Deltina’s book will help you make the best use of social media. Read it. Use it. Put it into practice,” John Kremer, author of1001 Ways to Market Your Books, said.

The book is available for purchase on Amazon, from our distributor Midpoint Trade Books, or directly from Dalton Publishing.

And recently, Deltina Hay answered 19 Questions Everyone Wants to Know about Social Media for Patrick Curl of There’s a Blog in My Soup, an online guide to social media marketing, blogging, and much more! Read the social media maven’s answers and advice here.

Tweet This Post  Delicious This Post  Digg This Post  Stumble This Post 

Publishing Professionals Gather in NYC for IBPA Conference

March 17, 2009

by Neil Kahn

The Independent Book Publishers Association (IBPA) will host its 25th annual Publishing University event in New York City, the publishing capital of the world. This year’s three day conference is held May 26-28 and record turnout is expected being New York City is a metropolis that radiates publishing ambiance unlike anywhere else. Publishing industry professionals from all over the world will attend, making this event an excellent networking opportunity.

Throughout the day on Wednesday, May 27, Deltina Hay, owner of the independent press Dalton Publishing and social media consulting and Web 2.0 development firm Social Media Power, is heavily involved in panels and workshops as part of the conference.

Early on Wednesday morning, from 8:30 to 10:00 a.m., Deltina is a guest speaker for a panel discussion entitled “Octopus Marketing: The Multiple Tentacles Approach to Creating Book Buzz Online (Web 2.0).” She will share the stage with Bob Baker (Spotlight Publications) and Maggie Lichtenberg (Open Heart Publishing). The publishing pros will provide insight into Internet book marketing, specifically touching on the importance of a strong Web presence created using social media and Web 2.0 strategies.

That afternoon, from 2:00 to 3:00 p.m., the social media maven hosts “Everything You Ever Wanted to Know About the Fundamentals of Web 2.0 and Social Media, but Were Afraid to Ask,” a panel covering all aspects of the Social Web. From social networks to blogging, multimedia sharing to RSS feeds, this panel provides the answers you’ve been searching for to enhance your Web presence. Steve Mettee of Quill Driver Press and Kathleen Gage, The Street Smarts Marketer, assist Deltina in this discussion.

And for those craving a hands-on, straight-forward approach to implementing social media tools, Deltina will hold a workshop, titled “How to Build a Strong Technical but Manageable Presence on the Social Web,” on Wednesday afternoon from 4:00 to 5:30 p.m. This class will demonstrate how to build a strong Social Web presence without the confusion often brought on by technical jargon. Learn to set up the essential social media tools, including a blog, social networking profiles, media sharing communities, and social calendars, and integrate them to reduce your workload. Discover how you can blog once, upload a photo in once place, enter an event to one social calendar, and feed all of it into your blog, your social networking profiles, and your Website.

Look for Deltina Hay’s forthcoming book A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web due out from Wiggy Press in April 2009. And, if you’re looking for an affordable way to create a powerful presence in the Social Web but cannot attend IBPA’s Publishing University conference, check out Plumb Social, an innovative new Web 2.0 service offered by Social Media Power.

Tweet This Post  Delicious This Post  Digg This Post  Stumble This Post 

Next Page »

• Subscribe to Our Feed