A Survival Guide to Social Media and Web 2.0 Optimization
A Survival Guide to Social Media and Web 2.0 Optimization:
Strategies, Tactics, and Tools for Succeeding in the Social Web Media Kit
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Push up your sleeves, and let’s get Social!
It is no secret that the future of the Internet is the Social Web, and that the future is this very instant. Millions of people and businesses are interacting, sharing, and collaborating on social networking sites, media communities, social bookmarking sites, blogs, and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal.
This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves. Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. And, the companion CD is packed with links to other resources, directories of Social Websites, and fillable forms and worksheets to help you map your strategy. You will be pleasantly surprised at how easy it is!
Deltina Hay is the principal owner of the independent press, Dalton Publishing, and the social media consulting and Web 2.0 development firm, Social Media Power. She is also the founder of the innovative Web 2.0 site, PlumbSocial.com. Her graduate education includes applied mathematics, computer science, and psychology. She has written two substantial books on social media and Web 2.0, is a regular contributor of articles on the subject, and given countless presentations. She has the advantage over many social media consultants in that she is both a developer and a user of social media. As a publisher and small business owner, she knows firsthand how to apply the tools of social media to the industry, and as a developer, knows how to build them. While she has taught at the university level, her deep working knowledge of social media ideas as well as how to apply them in the real world make her presentations some of the most exciting and accessible in the industry today.
Advance Praise for A Survival Guide to Social Media and Web 2.0 Optimization
“Social media offers incredible potential for growing a business or reputation online. But using social media can be an incredible time suck if you don’t know what you’re doing. Deltina’s book will help you make the best use of social media. Read it. Use it. Put it into practice.” - John Kremer, author of 1001 Ways to Market Your Books
“I highly recommend this book as a resource for anyone advertising social media strategies as a part of their professional offerings or, for that matter, anyone considering hiring a social media strategist. This is a very important and much appreciated book.” -Mike Chapman, Award-winning social media strategist, Social Media Club co-founder
“Deltina Hay’s “Survival Guide” can help anyone — from the newbie Twitterer to seasoned code monkey — maneuver the social Web like a Jedi master. Read this book and join the revolution!” -JD Lasica, Founder, Socialmedia.biz
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Other Buyers: E-mail deltina@daltonpublishing.com
