Publishing Professionals Gather in NYC for IBPA Conference

March 17, 2009

by Neil Kahn

The Independent Book Publishers Association (IBPA) will host its 25th annual Publishing University event in New York City, the publishing capital of the world. This year’s three day conference is held May 26-28 and record turnout is expected being New York City is a metropolis that radiates publishing ambiance unlike anywhere else. Publishing industry professionals from all over the world will attend, making this event an excellent networking opportunity.

Throughout the day on Wednesday, May 27, Deltina Hay, owner of the independent press Dalton Publishing and social media consulting and Web 2.0 development firm Social Media Power, is heavily involved in panels and workshops as part of the conference.

Early on Wednesday morning, from 8:30 to 10:00 a.m., Deltina is a guest speaker for a panel discussion entitled “Octopus Marketing: The Multiple Tentacles Approach to Creating Book Buzz Online (Web 2.0).” She will share the stage with Bob Baker (Spotlight Publications) and Maggie Lichtenberg (Open Heart Publishing). The publishing pros will provide insight into Internet book marketing, specifically touching on the importance of a strong Web presence created using social media and Web 2.0 strategies.

That afternoon, from 2:00 to 3:00 p.m., the social media maven hosts “Everything You Ever Wanted to Know About the Fundamentals of Web 2.0 and Social Media, but Were Afraid to Ask,” a panel covering all aspects of the Social Web. From social networks to blogging, multimedia sharing to RSS feeds, this panel provides the answers you’ve been searching for to enhance your Web presence. Steve Mettee of Quill Driver Press and Kathleen Gage, The Street Smarts Marketer, assist Deltina in this discussion.

And for those craving a hands-on, straight-forward approach to implementing social media tools, Deltina will hold a workshop, titled “How to Build a Strong Technical but Manageable Presence on the Social Web,” on Wednesday afternoon from 4:00 to 5:30 p.m. This class will demonstrate how to build a strong Social Web presence without the confusion often brought on by technical jargon. Learn to set up the essential social media tools, including a blog, social networking profiles, media sharing communities, and social calendars, and integrate them to reduce your workload. Discover how you can blog once, upload a photo in once place, enter an event to one social calendar, and feed all of it into your blog, your social networking profiles, and your Website.

Look for Deltina Hay’s forthcoming book A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web due out from Wiggy Press in April 2009. And, if you’re looking for an affordable way to create a powerful presence in the Social Web but cannot attend IBPA’s Publishing University conference, check out Plumb Social, an innovative new Web 2.0 service offered by Social Media Power.

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