Social Media Maven Heads Up BiGAUSTIN’s Conversations Series

July 1, 2009

By Neil Kahn

Following the release of her highly praised social media and Web 2.0 handbook, A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Surviving in the Social Web, veteran Web developer and publisher Deltina Hay heads up the Conversations Breakfast series presented by BiGAUSTIN’s Women’s Business Center.

Striving to lead as a self-sustainable small business development organization, BiGAUSTIN provides innovative growth strategies to underserved entrepreneurs in Central Texas and assists the successful growth of small businesses by providing comprehensive education and tailored business counseling, and by meeting the unique financial needs of new and existing entrepreneurs . This month’s Conversations series, held on Thursday, July 16 from 8:30 to 11:00 a.m. at BookPeople (603 N. Lamar, Austin, TX), is intended to give business professionals the knowledge and tools they need to optimize, develop, and market their businesses using social media and Web 2.0.

Accompanying Deltina at the Thursday morning presentation are social media marketing specialists Weston Norton and Talmadge Boyd of Reel Social Media and social media experts Lamar and Laura Valentino Romero. Reel Social Media blends online video with social media marketing and search engine optimization to drive Website traffic, provide richer brand presence, and create a cost effective, engaging marketing strategy. Lamar Romero, Chief Funding Officer of Romero Capital & Funding, LLC, utilizes strategic marketing and channel development, combined with over 15 years of business investing and experimentation, to locate and fund working capital and investment opportunities for growing businesses.

Deltina Hay is a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry. She has written countless articles and two books on the subject. An experienced instructor, her working knowledge of social media ideas and how to apply them in the real world make her presentations and writings some of the most accessible in the industry. Her recently released book, A Survival Guide to Social Media and Web 2.0 Optimization, arms readers with the nuts and bolts of the Social Web through hands-on, real-world examples, and the companion CD is packed with links to other resources, directories of Social Websites, and fillable forms and worksheets to help users map their strategies. Hay is the principal of Austin-based press Dalton Publishing; the social media consulting and Web 2.0 development firm, Social Media Power; and the innovative Social Website service PlumbSocial.com.

BiGAUSTIN Conversations series, Deltina Hay